Job Board Optimization – Increase the Quantity (and Quality) of Applicants
A job board is essentially the more modern version of the newspaper classifieds. Except, navigating the classifieds section was a little easier because the basic recipe for success was a simple job description and coughing up the cash for advertising space. While it’s true there are a few more steps involved with optimizing a job board, the tips outlined in this post should provide some basic framework. The rest of the optimization process is up to you as the HR professional. A job board is essentially the more modern version of the newspaper classifieds. What is a job board? In its simplest form, a job board is an online “board” that hosts a variety of job ads. A job board is slightly different than a job aggregator which essentially “scrapes” job descriptions off the web. On a job board, employers are usually the ones to supply the job ad directly. What is job board optimization? Now that we’ve narrowed down what it is, let’s dig a little deeper into what we mean with the phrase “job board optimization.” Optimization essentially means to make something as perfect or as refined/efficient as possible, so this is our end goal with job board optimization. We want the job board to function as effectively as possible so we can maximize our job ad exposure and gain quality applicant traffic. What are the steps involved with job board optimization? The optimization process is simple if we break the process down into steps. I’ve outlined the three basic phases of the optimization process below. You want the ad to be found on your job board. The first step your optimization strategy is to produce an ad that’s. . .