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Online Job Marketing - Internet Pay-Per-Click RecruitingNeed to expand your applicant pool? The Challenge: Looking for a cost effective way to advertise your jobs online.Most of our clients see great success by pushing their current openings to the FREE job boards that we support, but some need even more applicants and would like to look for a more cost effective way than just posting more ads on job boards.Normal Job Boards = No Guarantee!A normal job posting on a job board is what we call “pay for placement”. That means you pay to place your ad on their board, with no guarantee that anyone will even see the ad, let alone respond to it. So, you pay $300 to post your ad, but you have no guarantee that it will pay off. Sometimes you get great response, sometimes you don’t. Regardless, if you don’t get any response, you don’t get your money back!The Solution:iApplicants™ Job Marketing = Guaranteed Results! iApplicants™ Job Marketing solution can help you get your job in front of more applicants and ensure that you get the biggest bang for your buck. In fact, you won’t spend any money unless we generate visitors to your career site. What’s more, we will do all of the work, and you take all the credit. We don’t expect you to learn all of the in’s and out’s of Internet marketing, but here is a quick explanation of how it works. Our Job Marketing solution uses something called “pay for performance” marketing. This means that you only pay for the job seekers that actually click on your ad and visit your careers site to learn more. The ad itself is “placed” on the websites and job seekers can read about your jobs without you spending any money. How it WorksWe can pay to move your job listings to the top of the list on the major job search engines. This means that more job seekers will see your job, and see it before they see the jobs of your competitors. We can also use keywords to put your job in front of passive applicants who are searching for information that relates to your job opening. Don’t worry, we aren’t asking you to spend your time learning about web marketing. Simply put, you set the monthly budget, and we do all the work for you. We will set up and manage your campaigns, and optimize them to drive as much traffic as possible to your careers site. Yet again, you only pay for visitors that actually go to your careers site, so if no one clicks on your job listing, then no money is spent out of your budget. Pricing – Setting your BudgetWe usually suggest that our clients set a budget of $20 per month per job. So if you have an average of 5 jobs per month, then we suggest you set your budget at $100 per month. Our $20 per month per job suggestion is just that, a suggestion, you can set your budget higher or lower, and adjust it as we go on a month to month basis. There is no contract to sign or commit to, you could run it for one month to test it out and see how it works.Tracking the ResultsWe will provide you with tracking to see exactly how this marketing is paying off for your company. That includes information about the number of times your ad is viewed, clicked on, and how many applicants and new hires come from the ads.How to Get StartedTo learn more about our Job Marketing program, simply click on the link below and fill out the contact us form.Click Here to request information about our Job Marketing Solution Learn More about iApplicants™
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